In the Gilani Research Foundation survey, a nationally representative sample of men and women from across the four provinces was asked: “Do you have a personal mobile phone?”
In response to this question, 71 percent of the respondents said yes and 29 percent answered no.
The respondents who said “yes” were then asked: “Do you avail the SMS?”
A comparison between males and females revealed that the number of males (90 percent) who own a personal mobile phone far exceeds the number of females (47 percent). Moreover, more females (52 percent) than males (47 percent) claimed that they did not use SMS.
The use of SMS or lack thereof is an important indication of familiarity and comfort level with mobile phone usage. This finding is important, given the increasing prevalence of mobile phone usage for products and services like “mobile money” and various other mobile value-added service products which require much more complicated procedures than using an SMS.
The study released by Gilani Foundation was carried out by Gallup Pakistan, the Pakistani affiliate of Gallup International, among a sample of 2,632 men and women in rural and urban areas of all four provinces of the country between June 03 and 10, 2013.
Error margin is estimated to be approximately ±2-3 percent at 95 percent confidence level.